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INTRODUCTION
Cardiovascular disease
is the second leading cause of death in Australia based on 1997 to 2000
Australian Bureau of Statistics' Mortality Atlas Australia Report. The
report also clearly highlighted that the rural Victorian areas of Central
Highlands and Western District reported the highest death rates from heart
disease and stroke. Epidemiological studies have identified higher death
rates in rural Australia for most of our major diseases such as cancer,
heart disease and stroke.
The Australian Bureau
of Statistics (ABS) reports that the national average is 149.5 heart disease
deaths per 100,000 people or 21.8 per cent of all deaths with cancer at
27.4 per cent of all deaths1. About 2.8 million Australians or 16% of
the population had cardiovascular conditions in 19952. A Zimmett and Welborn
(2000) study reported that Australia faces an epidemic of diabetes, obesity
and heart disease.
Our Nations goals,
targets and strategies for better health outcomes for Australians include
the reduction of "mortality from, and the impact of, coronary heart
disease on the Australian population"2.
The Centre for Regional
& Rural Health Education (CRRHE) developed a Cardiovascular Early
Intervention Program, to foster the development of coordinated health
promotion between local Health Services and General Practitioners. Strategies
that helped reduce heart disease risks within a remote rural area where
access to GPs and Emergency Medical Intervention were limited.
The program developed
a settings based approach in workplaces and remote based Community Health
Centres. The Project sought to develop Community Health Partnerships within
Rural and Remote Regions to develop a Best Practice approach to deal with
cardiovascular disease. Health Promotion literature points out that the
settings approach is beneficial and has the ability to spread the health
message to the community through families, friends and colleagues.
The first program,
"Heart of the Grampians" (the basis for the Cardiovascular Disease
(CVD) Early Intervention model), was conducted in 1999 in partnership
with the Hepburn Health Service (Hepburn Shire, Daylesford, Victoria)
and other Health Services across the Grampians Region. At that time the
Grampians Region in Victoria, based on 1994 and 1997 Measures of Health
Status, had the highest rural rate per population of causes of death associated
with heart disease. In the immediate area of the Hepburn Shire, Heart
Disease was responsible for 43% of all deaths3.
The second program, "On Track" Cardiovascular Early Intervention
Program, was developed for the Mallee Track Health & Community Service
(MTH&CS), Ouyen, based on the work and lessons learnt from the "Heart
of the Grampians" and Man Model men's health projects across Australia
(since 1994 and in Canada in 2001). The MTH&CS, based in the Loddon
Mallee Health Region of Victoria, experience similar rates as the Grampians
region of early mortality from heart disease for both men and women.
Faced with high rates
of morbidity and mortality associated with heart disease in the local
region the Program concern was to:
- Increase the awareness
of the risks of heart disease to groups within the community
- Bring a better
understanding of the level of risk within the community to the attention
of health workers.
- Provision of a
mechanism by which associated Health Services could better target their
communities with a program that would reduce the risks of heart disease.
- Provide participants
with a much clearer understanding of their level of personal risk.
- Linking of the
Community Health Services with GPs in a process that would facilitate
the reduction of pre-existing risk factors to heart disease.
- Develop a package
of resources at the end of the Project based on Best Practice and Action
Research that would provide other communities with a process of health
promotion that could effectively target cardiovascular health.
The program sought
to address these concerns through a partnership with Allied Health Workers
and General Practitioners (GPs) in each program location.
Both programs are
based on the successful programs run by the Centre for Advancement of
Men's Health (CAMH) that included extensive work in community men's health
across Australia and in Canada (known as the Man Model). The MTH&CS
program provided the opportunity to develop a longer-term strategy and
process to track health outcomes for a significant section of the community.
The Man Model of Men's
Health Information Nights - 10 Ways to a Healthy Heart screening session
identified significantly high incidences of risk factors for heart disease.
These incidences of risk factors supported the epidemiology research that
heart disease was significantly higher for rural men. Without the recognition
of the risks, the long-term outcome for the participant was significant
symptoms of heart disease, possible heart attack, and stroke or at the
worst, death from cardiac arrest.
The numbers of men
attending Community Health Screening Sessions (an outcome from men's health
nights) ranged from 10 to 50% of the local male population. When sessions
included women it was obvious from the sample results that not only were
a percentage of the men at risk, that some women screened could also be
considered at risk.
Heart disease in rural
areas has no boundaries. It is not gender specific. Although, it is well
documented that men suffer heart disease, at different ages with a rate
of up to 400% higher than women. Heart Disease is also a significant health
risk factor for women with latest research indicating three times higher
than breast cancer. In rural areas, due to distance and lack of Emergency
Medical Intervention a heart attack can mean death. This is added reason
to provide greater levels of Primary Health Care Promotion Programs in
rural people, compared to their urban counterparts, to overcome the "tyranny
of distance".
Within the community
context it is difficult, by its very nature, to monitor the participants
in order to encourage a behavioural change or to monitor their ongoing
level of cholesterol, blood pressure or blood sugar. The CVD Early Intervention
model was based on the findings of men's health programs, that to reduce
their risks significantly, we needed to support men to implement a behavioural
change. It is also important to demonstrate to men the benefits of implementing
change and this takes time.
A sense of control
and a feeling of worth are vital elements for personal growth and development4.
These elements were priorities during the development of the Heart of
the Heart of Grampians and On Track rural workplace and community screening
programs.
The Workplace Setting
was selected for its values to maintain this process and the benefits
a workplace has in influencing the wider community through associations,
such as family, friends and other workplaces. Indeed for men and women,
the workplace in their community is an excellent venue for discussing
their health needs.
The Workplace Settings
approach value is that it provides an opportunity to:
- Build relationships
- Provide structure
- Provide continuity
with individuals
- Create ownership
- Value all participants
- Offer an evaluation
process
- Lead to Infrastructure/Environmental
Change
- and is by invitation
which creates participation
Workplace Health Promotion
has huge potential given that approximately eight million Australians
spend a third of their day at work4. This settings approach provides the
opportunity to address not only those risk factors for heart disease but
also other factors that affect a person's health such as environmental
and social factors.
The benefits of Workplace
Health Promotion programs, in the past, have been limited, concentrating
on participant behaviour change without regard for the broader and more
complex structures such as the environment, social context and cultural
context4. This program however, sought to address these more complex issues
by isolating needs identified by participants and then addressing those
needs by providing pathways, information and resources through local health
providers.
Recently, one-off
public health screenings have come under scrutiny. Risks associated with
this type of screening process include:
- Providing misleading
information by falsely identifying individuals as high risk when they
are later found to be low risk and visa versa.
- Causing needless
anxiety, family disruption etc
- Causing the sick
role behaviour effect.
- Lack of referral
process
- Follow up limited
with only annual visits
- Failure to support
a client after identification of at risk signs.
- Failures to provide
client with appropriate personal resource information, eg. written
information and record of results
Evidence, within health
literature, suggests that the process of the Health Promotion Screenings
is vitally important. Factors associated with successful risk factor screening
include counselling during the screening process, follow up education
and a best practice referral process that supports the participant through
to the GP appointment. It is also critical that the GP is also provided
through the Referral Process with the latest guidelines and client medical
and genetic health status based on the initial screening.
The 10 Ways to a Healthy
Heart screening process with a combination of risk factors identification,
healthy lifestyle education, creation of pathways to local health services
and practitioners with a documented referral process and provision of
resources provides a Best Practice process5.
Our experience with men and working women indicates that they need a more
informed reason to make changes to their lifestyle. Time, resources and
funds to attempt other strategies have been limited, whilst some behaviour
change programs are conducted, such as QUIT, they generally only attract
those clients who actively seek out programs.
In the past, Community
Health Nurses (CHN) have been limited in their ability to adequately address
primary CVD prevention by relying on one-off screenings conducted once
or twice per year or a simple education program and not based on an identified
personal risk.
The On Track program
currently being trailed in the remote Mallee Track area of Victoria (5
hours north west of Melbourne) in partnership with the MTH&CS, extended
the sessions to their remote community health service centres. The MTH&CS
adopted and developed a further new process by using the latest CVD Screening
Technology, the Cholestech LDX machine, supplied by Pfizer Pharmaceuticals.
The Cholestech LDX system provides the most accurate mobile screening
process for a total cholesterol reading (HDL & TC) and additional
Blood Sugar (BSL) reading from the same blood sample.
The MTH&CS health region has three remote Service Centres, one hour
from the main Centre at Ouyen. They are located at Underbool, Patchewollock
and Murrayville and have the services of one Community Health Nurse at
each Centre. The "On Track" program provided these Centres with
the latest mobile technology to test clients who otherwise would simply
go undiagnosed with risk factors until they presented with a life threatening
episode. Such isolation from the services of a GP or the larger Medical
Centre at Ouyen combined with a response time of up to 30 minutes plus
from a MICA ambulance
is life threatening.
Every three months
the Centres have provided a screening session, using the latest mobile
technology Cholestech LDX machine. Using this technology and the 10 Ways
to a Healthy Heart Package, for a period of 2 weeks, allows the community
full access to a screening service that includes support and referral
follow up for those with unacceptable risk factors and allays the fears
of others.
In addition screening sessions were provided for local schools at Ouyen
and Murrayville and also extended to MTH&CS staff and partners. A
local Secondary College had three sessions with some very worthwhile outcomes
for participants including referrals for GP follows up.
The "On Track"
project has found that the risk identification process, education and
provision of referral pathways, has some influence in encouraging the
client to address their risk factors.
Table 1 Results
from a Workplace Screening Session - 20027
- 85% felt that
the Health Screening provided them with a greater awareness of their
health and risks for heart disease
- 64% indicated that
they more aware of their health
- 42% indicated that
they more aware of their lifestyl
- 50% indicated that
they more aware of their exercise levels
- 64% indicated that
they more aware of their eating habits
- 28% indicated that
they more aware of their stress levels
- 28% have used their
personal Health Record CardSince their last screening 28% have noticed
an improvement in feeling better about their general health
- 14% received a
referral for Blood Pressure
- 7% received a referral
for Cholesterol
- 7% indicated that
they had given up or reduced smoking
- 50% indicated that
they had given up or reduced their fat intake
- 28% indicated that
they had given up or reduced their fast food intake
- 64% indicated that
the program had an impact on their General Health
- 35% indicated that
the program had an impact on their Workplace Health
- 21% indicated that
the program had an impact on their Family
- 14% indicated that
the program had an impact on their Partner
- 64% indicated that
the program had an impact on their approach to their health
- 14% indicated that
the program had an impact on their approach to their GP
Our findings suggest
people are, commonly, unaware of their risk factors for heart disease
and stroke. Symptoms, such as chest pain, do not always encourage men
to seek General Practitioner (GP) help. The screening programs educate
men and women to recognise early symptoms and to act. Without such health
education, men especially, are not (in many cases), likely to seek medical
attention for a 'mere' chest pain.
This became evident
by the number of participants at Men's Health Nights and screening sessions
who had not visited their GP in a long time and who were found to have
significant risk factors. The Pfizer Men's Health Tune-Up Program that
screened thousands of men across Australia in 2002 further supported this.
In addition, our evaluation process found that GPs are less likely to
detect underlying risk factors unless their client either requests investigation
or presents with recognisable symptoms, eg angina, or a referral from
Community Health Services (CHS) based on a Screening Health Promotion
Program.
The Man Model program
also developed the Men's Health Information Night sessions in North Okanagan
British Columbia Canada in 2001 with similar responses from rural Canadian
men as has been demonstrated with rural Australian men since 1994.
A recently released
report by the Australian Bureau of Statistics Mortality Atlas Australia
suggests that Victorian men now have the lowest mortality rate from heart
disease in the nation. Victoria is the only state to have a committed
program of men's health information nights that mirror a similar education
process that has been so successful in reducing the breast cancer mortality
rate for women.
Evidence may suggest
that the extensive Victorian Men's Health Night program, since 1995, based
on the Man Model of Health Promotion, attracting tens of thousands of
men to learn about risk factors to heart disease, cancer and a range of
other health issues over the last ten years, cannot be 'understated'.
When comparing state reduction rates of heart disease in Australia there
is no one significant factor other than Men's Health Education that can
be singled out as an impact on the Victorian reduction of the mortality
rate to Cardiovascular Disease for males.
Table 2 As a Result
of the Night8
- 45% indicated that
they would Increase their exercise
- 38% indicated that
they would see a GP
- 32% indicated that
they would Reduce their Weight
- 32% indicated that
they would Relax More
- 30% indicated that
they would attend Sessions in Men's Health Week
- 28% indicated that
they would eat less fat
- 25% indicated that
they would Work on Relationships
- 24% indicated that
they would Change unhealthy habits
- 15% indicated that
they would Change their Lifestyle
- 7% indicated that
they would Reduce Smoking
- 5% indicated that
they would visit a Health Service
The development of
the Preventative Health Promotion Process, using an early intervention
strategic plan, that allows allocated time and resources, and utilizing
a multi-disciplinary approach may also assist the general community to
adequately address the very significant problems associated with cardiovascular
disease.
If heart disease kills
43% of Australians each year, then a process based on collaboration between
Health Practitioners in the delivery of Primary Health Care for cardiovascular
preventive health is a good progression in the fight against this "killer".
The CVD Early Intervention program is a settings approach that works and
involves a process that creates collaboration within the workplace or
community, with local GPs and Allied Health Workers.
Our research has identified
that this process does work and will work in a variety of workplaces such
as, a Coal Mine, Police Station, with Council Workers, Hospital Workers
and very successfully with Teachers in secondary schools. Schools can
also have an important impact on the broader community, as schools by
their very nature are a place of influence. "Anecdotal evidence suggests
that the program has had some lasting impact on staff morale, if not on
waistlines! 5"
Rural people do not
develop heart disease risk factors more than urban people do, but the
mortality rate from heart disease is higher because "distance"
kills. In urban areas the response time to a heart attack victim is estimated
to be an average of 6 minutes. This response time saves lives and has
a major impact on the life of the victim, who hopefully changes their
lifestyle as a result of their heart attack. Rural people do not and cannot
expect an Emergency Medical Intervention response time of this calibre.
This means that rural people need a better application of and access to
Preventative Health Promotion Programs, based on a rural Policy and Strategy
to reduce their risk. Providing rural people with a greater knowledge
of their health status, not only in regard to heart disease, but also
cancer and depression will help reduce their risk.
The Man Model of Health
Promotion "10 Ways to a Healthy Heart" screening program offers
the opportunity of acquiring greater knowledge and information about personal
health risks through a collaborative community health process for men
and women.
Government Policies
should provide the Health sector with more support and documented policy
and procedure to develop Early Intervention Screening programs that provide
an 'early warning' of risk factors especially for rural people who are
disadvantaged by distance, response times to cardiac arrest and access
to GPs and health services.
REFERENCES:
1. The Australian
Bureau of Statistics' Mortality Atlas of Australia
Causes of death
1997 to 2000 released in December 2002
2. Australian Institute
of Health and Welfare and Heart Foundation of Australia. (1999). Heart,
stroke and vascular diseases. Australian facts. Australian Institute
of Health and Welfare and National Heart Foundation: Canberra.
3. Public Health
Division,(1999). Victorian Burden of Disease Study, Morbidity Department
of Human Services.
4. Noblet AJ and
Murphy CP (1995). Adapting the Ottawa Charter for Health Promotion to
the Workplace Setting, Health Promotion Journal of Australia, 5(3):
18-22.
5. Denner, B and
Kennedy, C (August 2000). Final Report, Heart of the Grampians, Cardiovascular
Disease Prevention Program.
6. Denner, B Executive
Summary, Blair Athol Coal Project Workplace Health Program Report, (September
2000). Prepared by CSM Marketing & Research.
7. Denner, B and
Neill, J (January 2003) Final Report 2002 Program, "On Track"
Cardiovascular Disease (CVD) Program
8. Denner, B and
Neill, J (2001) Australian Men's Health Program
.Journey to Canada
Poster Presentation, 4th National Men and Boys Health Conference - Sydney
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